The Prism: Every Side of the Story

Tech Talk

Technology enters into 2019 with a bang thanks to this year’s Consumer Electronics Show, an event dedicated to showcasing new progressing technology from various companies.

One of the biggest announcements of the show came from Apple, who announced that they would be expanding their services like HomeKit, Airplay, and iTunes to more devices. One of the ways they plan on doing this is by offering an iTunes applet on various Samsung Smart TVs.

Though the two may not connect directly, it is interesting that Apple is beginning to allow fragments of their services on competitor’s devices given that Apple’s iPhone sales have entered somewhat of a slump. Analysts have reported that Apple is currently bracing for a 20% decrease in revenue when compared to Q1 of the 2018 fiscal year, having already announced that it would miss the 2019 Q1 sales target by around 9 billion dollars. In order to remedy this setback they appear to be expanding their user base from those with Apple products to those without; as Smart TVs grow in popularity it’s essential that Apple attempt to capitalize on its growth in order to regain some of their lost market value.

Despite the potential connection to Apple’s sales blunder, the show did have plenty more innovations to offer. One of the more interesting reveals was that of the 8K TV. Samsung, Sony, and LG each reported that they would venture in the world of 8K TVs-though they ring in at a hefty starting price-beginning around $5,000 for a 65-inch.

Though the picture quality from 8K TVs will undoubtedly be pristine, it is slightly baffling as to why they’re currently being pushed, aside from select YouTube videos there is not much HD content available. In many ways it is similar to the initial push for USB-C, pioneered by Apple, pushing a technology that most likely will be a part of our future, just perhaps a little too soon.

One last prominent element of the showcase was a new genre of beauty-oriented technology. The products presented were generally focused on a similar to one one another, that being the removal of “imperfections.” The devices are designed to analyze every aspect of your skin highlighting its “issues” and in some cases the device will target certain spots and attempt to cover them with makeup, in others it will recommend products to the user that will fix those spots.

What is interesting about this genre is how it goes almost directly against the mindset of acceptance of imperfections, “nobody’s perfect,” among other similar things. Despite this there is value in giving a person the tools, through assistive technology, to make the decision over what action they would like to take easier

This year’s CES was definitely interesting, giving the public a look at what could very well be the future. There’s the notable expansion of Apple’s services to competing devices, the growth of the TV industry to include both bigger and higher resolution TVs (despite the high price point), and further innovations to beauty tech. The future’s looking bright, even if it may take some time for us to catch up to it.

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